You’ve invested your time, energy, and passion into growing your business. But what many don’t realize is that small and medium businesses (SMBs) are now prime targets for cyber threats. Hackers know you have something valuable, and they also know you might not have the defenses in place to stop them. Here’s why cyber risk is something you can’t afford to ignore:
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Cybercriminals see you as an easy target: With 43% of cyberattacks targeting small businesses, attackers often assume SMBs are less prepared and easier to infiltrate. They go after what’s simple, and too often, that’s smaller companies with fewer resources dedicated to cybersecurity.
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The cost of an attack can be devastating: For many small businesses, recovering from a cyberattack can be crippling. The average cost of a data breach for SMBs is $200,000, and this doesn’t include the loss of customer trust, reputation damage, or the business interruptions that follow. Many small businesses don’t survive the hit.
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No business is too small: Every business has something of value, whether it’s customer data, financial information, or intellectual property. Even if you think you’re under the radar, cybercriminals see opportunity in every unprotected door. Every 39 seconds, another business falls victim to a cyberattack.